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Design project : 5 things to know

5 things to know about Design Project

Organized by the Embassy of France to Thailand with the great support of Institut Français, TCDC and embassies of the asean area.

1/Context -

Handcraft and design are subjects of special attention in Southeast Asia. There is a firm belief that further promotion of village industries is needed. Some cities in Bali and Java have become famous for the beauty of their masks, furniture and ceramics. Experts and cultural professionals recently consulted by UNESCO as part of a research project on the implementation of the Convention on the Protection and Promotion of the Diversity of Cultural expressions, have recommended to focus on crafts.

The craft industry, and in particular the incredible ingenuity of the transformation of the natural resources of this region, is a real economic success and mainly concerns large companies. What about small-scale artisanal structures and how to encourage the renewal of traditional models ?

2/The goal - "Value the local know how"

This project aims to value the local know how and to put SEA in the international design scene. By promoting SEA designers and entrepreneurs in the global market. Thailand, Vietnam and Indonesia are the three countries participating in the operation.

These countries have artisanal structures and performing industries in the sectors that can be mobilized. They are identified as producers of handcrafts (from natural resources) and the furniture industry is exported to international markets (mainly Indonesia and Thailand).

3/Designers meet designers

The essence of the project is the cultural exchange between european designers and asian designers. As such, the project focuses on :

  • The design approach (in the form of designers' workshops)
  • Dual training (one in the form of internships for students) Local schools, and the other in the form of a dialogue between artisans / producers and designers / creators)
  • Dissemination and economic development at the local, regional and international thanks to local factories

4/The website - "is the showcase of the project"

Consult our website to know more about the project, about the designers and about the local factories. Follow the news and subscribe to the newsletter to stay connected to the project !

5/Organizers and partners


FRENCH EMBASSY Cooperation and cultural service launched the project in 2017 to enhance SEA as a place of design.

INSTITUT FRANCAIS is in charge of implementing France’s cultural action abroad.


TCDC reaches out to entrepreneurs, designers, students, people in Chiang Mai and the upper north and offering them the knowledge and tools to turn original, innovative ideas into real economic returns.

HIMKI is the professional association of large, medium, and small furniture and craft companies in Indonesia. HIMKI works with the government, designers, global institutions, media, non-profit organizations, design institute, and other related parties.

ADPII is the Indonesian society of industrial design, founded in 1983 and which objective is to develop and promote the design industry in the archipelago.


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